1/13/2024 0 Comments Epic pass vs ikon pass2020,” Chris Diamond wrote that the “mega-passes” are good for the resorts and good for consumers. In a book about ski industry changes, “Ski Inc. Alterra created the Ikon Pass to counter the Epic. Vail was adding to its lineup of resorts and heavily promoting its Epic Pass - a relatively inexpensive product good at multiple resorts.Īlterra was formed by KSL Capital Partners LLC and the Lester Crown family, owners of Aspen Skiing Co. was created in April 2017 to challenge Vail Resorts’ industry domination. The national trend of increased season pass use parallels the ramping up of competition between the two industry heavyweights. In addition to its own passes and the Ikon, Skico also participates in the Mountain Collective ski pass. A $150 upgrade to the Ikon allowed buyers to ski or ride five days at Aspen Snowmass resorts as well as five days at Jackson Hole this winter.ĭata wasn’t immediately available from Aspen Snowmass on use of ski passes versus lift tickets last season. The Ikon Pass also requires reservations for use at some resorts, but not at Squaw Valley Alpine Meadows. Without it, you won’t be able to make a reservation,” said the website, which touts itself as the ski travel experts. “If you want to ski the busiest of Vail Resorts’ mountains during the holidays, you’d better hold an Epic Pass. Many resorts under the Vail umbrella are requiring reservations to hit the slopes this season. However, it is clear that this season the pandemic will promote pass use. Last ski season was cut short by the abrupt closure of most resorts in mid-March due to the coronavirus pandemic, so it’s unknown how spring break skiing would have affected the pass use versus lift ticket sales. ![]() admits skiers to its aggressively expanding chain of 20 destinations including the company’s namesake ski area in Colorado’s Rocky Mountains.Meanwhile, daily and multi-ticket use dropped from 48.8% in 2017-18 to 43.5% the following year and the same percent last season. Only one other product is in direct competition with Ikon: The Epic Pass from Vail Resorts Inc. Compared with buying a string of daily lift tickets for as much as $200 a pop, the Ikon Pass (which ranges from $599 to $899) can pay for itself in as few as three days. In 2017 a new conglomerate (later dubbed Alterra Mountain Co.) bought 11 of America’s most popular ski resorts and teamed with dozens more mountain owners to honor a single-season lift ticket called the Ikon Pass. The reason: Deer Valley had suddenly become a bulk-buy product. ![]() Among the affluent families were young couples and packs of Salt Lake City friends navigating the runs for the first time. “The idea was to replicate the service and experience of a five-star hotel,” says Bob Wheaton, who ran the resort for 22 years before stepping aside in January.īut when the lifts started cranking this season, things looked a little different. Skiers can pick up a free copy of the Wall Street Journal on their way to the fire, while instructors eat lunch in separate employee cafeterias, lest they mingle with the guests. Even among the world’s most polished ski resorts, Deer Valley-with its vast carpets of flawlessly groomed snow spread across four Utah peaks-was always conspicuously clubby.
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